Facebook Analytics

The whole idea behind The Country College Kitchen was to network with fellow students at Dixie State, provide a place for students to eat something other than fast food, and give me and my boyfriend Derek a chance to cook food for others.  Derek actually came up with the idea and format, even though my family and I have been inviting and opening our home to fellow students in my classes and my teammates over the last few years.  This just gave us a structured way to get to know others while sharing something we both enjoy doing together.  It was a little difficult to generate data just due to the fact that it is such a narrow and specific focus in terms of our targeted audience but we're hoping that between continued efforts on  Facebook, Instagram, word of mouth and time that it's something that will become more popular in the future while we are at Dixie State.

The cover photo as well as the profile picture were both designed by Derek and we chose the rustic colors to reflect the theme and title that we decided on.  The reason we went with a country theme was due to a lot of the food that we like to cook, home-style hearty southern country types of breakfasts; some of the most popular meals were our biscuits and gravy as well as our chicken and waffles.







The About page gave both the short and long description of what The Country College Kitchen was all about, as well as the Facebook address and an email address for individuals to contact us to make reservations for seats.

 Insights Overview
This data from this past week show that while there wasn't a lot of active engagement, the posts were still reaching people even if they didn't "like" the post.  It was difficult to have consistent data coming in for a few reasons.  One, I'm awful at being consistent with posting things (I had such a hard time trying to keep a journal when I was younger) so that did not help at all, but also because we only did breakfasts twice a month we weren't posting a lot.  I did try to post some recipes that we would use for breakfast to share but as the semester and school and sports ramped up I wasn't as consistent with that as I wanted to be when I set my goals at the beginning of the semester.  But despite all that, we still had people visiting and looking at our page.



 Page Likes
At first we had a hard time getting to at least 30 likes; we invited family, friends we already knew at school and other college age acquaintances, but again due to the highly specific targeted audience it was slow going getting page likes.  We didn't expect a whole lot of instant feedback, but we're slowly building more interest in what we're doing and gaining followers. 






 Reach
Despite not having a lot of interaction on our page, we actually had a decent reach when we posted.  The most we reached for a post was towards the middle of April which was our last post; we reached 17 people, more than half of the amount of page likes that we have so that was interesting to see.  By the end of the semester we had reached about 75 people total.



 Visits
We didn't have that many visits, and I think that the combination of not having a lot of followers and having breakfast only twice a month and trying to reach Dixie State University students specifically made for a lot less engagement on our page.  I also didn't run an ad, even though I made one I didn't actually publish it, so it would be interesting to see if running that ad for even a month would change some of those statistics, I know it definitely wouldn't hurt.





People
It was really interesting to see the people who were interested in our page because it is so geared towards college age students.  The majority of our fans were between 18-24 which is what we were targeting as an age group, but then our other age groups were older individuals, mostly parents and family friends.  We had more women overall who were fans and liked our page, and most of our fans were from Utah which was not surprising since we were focusing on Dixie State students and most of the students in this class who liked our page are from Utah.  The other individuals from other states were mostly friends we knew with the exception of the lady from Oklahoma, we have no idea who she is so apparently our page is catching the attention of a handful of people outside of the state of Utah.

 


 

 Posts
We posted through the status option, posting a picture of the menu and the date and time, then if people were interested we would text or message them the address if they committed to coming.  We would also try to post pictures of the food when we could, and recipes, but as I confessed earlier I was not as diligent about that as I should have been or needed to be.  But we managed to post a few days prior to the day we were serving breakfast in order to give people a heads up that it was approaching.




In setting up this page for this class it made me more aware of the reach that is possible with social media; word of mouth and texting were helpful, but combining it with Facebook and Instagram increased the number of people we were able to connect with and made it possible for us to meet new people.  We're going to keep the page going through the summer, posting pictures and recipes of new foods that we attempt or try in order to hopefully keep people interested and then resume breakfasts in the fall.  Even though it wasn't wildly popular first thing out of the gate, we were encouraged that every time we hosted a breakfast we always had someone join us, and we're hoping with continued networking in the coming semesters that we will be able to meet and feed many more people during our time at Dixie State University.