Monday, April 27, 2015

Contextual Analysis



No one would have ever thought 20 years ago that the cool new social media opportunities that were starting to make their grand debut would ever serve another purpose other than personal enjoyment and use.  Not anymore.  In recent years the numbers of professors and teachers around the globe that are starting to use social media in the classroom has been steadily growing.  With the rise in popularity of online classes it only makes sense that there would be an increase in the use of social media and other related online tools to enhance one’s education.  Teachers and professors of both online and traditional in-person classes are utilizing the amazing abilities of social media in the education arena, although according to a survey done by Babson and Pearson Learning Solutions last year showed that online instructors tend to use social media as an integrated part of their curriculum and class more than traditional instructors do.

Part of the reason that this is occurring is due to the fact that in recent years social media has become such a normal part of most individual’s lives that it feels odd to not be incorporating it in such time consuming and important areas of life such as education.  Along with utilizing social media capabilities in the classroom, there has been an increase in social media use among parents in order to help their children with homework.  By developing apps and pages for parents to post questions and answers to homework questions by other parents, they are able to network with fellow parents and tutors to ease the frustration of homework questions posed by confused students.

An article from The Straits Times-Singapore, published just within this last month, talks about the different apps that are emerging for parents to use when helping their children with homework.  These apps and pages provide a way to post questions, problems and other issues simply by typing a question or taking a picture of schoolwork for other parents and tutors to see and respond to; parents who have tried these apps are experiencing much less frustration and more prompt help due to the nature of social media in general being so accessible and faster to use.  Most of these apps offer help and a network of tutors and volunteers in three subjects, generally Math, English and Science. 

Although some argue that increased use of social media in the classroom setting is disruptive and distracting, others in the academic world say that in increases communication between other students and the professor, as well as enhancing the credibility and accuracy of grading for professors, among many other positive qualities.  There are already systems in place in a lot of schools and colleges around the country that implement some form of media with social aspects; even the system Canvas at Dixie State University has the opportunity to not only see classes and grades, but provides a place for the professor to post announcements, for students to connect for the purposes of clarifying assignments or forming study groups, as well as lending a digital platform to students in order to share and discuss ideas.  Media is a powerful tool, as well as a fun one, and definitely has its place in the academic world when utilized properly.  The same logic applies outside of the classroom in using technology and yes, even social media, to fortify and benefit education and students’ pursuit of academic success.

The physical context with this new idea of incorporating homework and questions about school with social media is far reaching; apps are so easily acquired by anyone who has a phone, and for those who don’t have phones to use, there are websites and pages that can be accessed to accomplish the same thing.  In this technological age there is really no excuse to not have access to a phone or computer whether it is a personal device or using another person's devices or a public computer at a library.  Apps such as EduSnap and pages like Homework Gods provide an avenue for several tutors or set of parents or even a whole network of volunteers to share their knowledge with multiple students in various locations simultaneously and in a short period of time without having to be physically present.

I think that the most noticeable paradigm shift with this idea of social media assisting with education would be within the psychological context.  For those individuals in our society who experienced education before the explosion of technology sometimes find it hard to consider that technology can actually be a useful tool and not just a distraction for entertainment.  The mindset that technology is not helpful is one of the biggest hurdles that students, parents and educators are fighting against and attempting to overcome today; instead of focusing on the ways that social media and technology as a whole can be a hindrance to students and instead exploring the ways it can be helpful is the key to unlocking the potential that lies within the world of technology.

This new move within education and social media circles of combining the two to work together is a big change in social context; never before have homework problems and the common assignment struggles of students and parents of students been made public.  By posting questions and problems it includes more people in the process of finding the right answer; instead of just one tutor, a few teachers and parents, social media education apps and pages involves other tutors from other places, parents who have been in the same place before, and total strangers who might be able to help via technology.  This networking makes the homework experience much more social, but also expedites the process and lessens the amount of frustration and confusion for both parents and students.

From the Cultural context standpoint this change in the process of making homework public and social opens up the whole context to cross-cultural exposure and interactions.  There's no telling who might see the questions and problems that are posted or where they might be from, and since social media and technology knows no borders it turns the education arena into a global classroom instead of being limited to one room in one building with one teacher.

Lastly, the temporal context is one of the best and most popular features of the idea behind homework being incorporated into the social media scene; due to the instant access and ease of posting and asking questions, the response time is so much faster than waiting for the next day to go to class or waiting to see a teacher about homework questions.  In this way more homework is done in less time with less waiting, less frustration, and a more integrated, focused approach to schoolwork.

Technology and education in today's world can go hand in hand; when used properly we as a society can tap into the incredible and amazing potential that lies within the realm of technology.  It might take time, and it might not be an easy transition, or maybe it will be, but when we begin to fully utilize and take advantage of the wonderful opportunities that social media and technology offers us, we will benefit greatly from it and it will be well worth the investment.
 

Friday, April 24, 2015

Facebook Analytics

The whole idea behind The Country College Kitchen was to network with fellow students at Dixie State, provide a place for students to eat something other than fast food, and give me and my boyfriend Derek a chance to cook food for others.  Derek actually came up with the idea and format, even though my family and I have been inviting and opening our home to fellow students in my classes and my teammates over the last few years.  This just gave us a structured way to get to know others while sharing something we both enjoy doing together.  It was a little difficult to generate data just due to the fact that it is such a narrow and specific focus in terms of our targeted audience but we're hoping that between continued efforts on  Facebook, Instagram, word of mouth and time that it's something that will become more popular in the future while we are at Dixie State.

The cover photo as well as the profile picture were both designed by Derek and we chose the rustic colors to reflect the theme and title that we decided on.  The reason we went with a country theme was due to a lot of the food that we like to cook, home-style hearty southern country types of breakfasts; some of the most popular meals were our biscuits and gravy as well as our chicken and waffles.







The About page gave both the short and long description of what The Country College Kitchen was all about, as well as the Facebook address and an email address for individuals to contact us to make reservations for seats.
















 Insights Overview
This data from this past week show that while there wasn't a lot of active engagement, the posts were still reaching people even if they didn't "like" the post.  It was difficult to have consistent data coming in for a few reasons.  One, I'm awful at being consistent with posting things (I had such a hard time trying to keep a journal when I was younger) so that did not help at all, but also because we only did breakfasts twice a month we weren't posting a lot.  I did try to post some recipes that we would use for breakfast to share but as the semester and school and sports ramped up I wasn't as consistent with that as I wanted to be when I set my goals at the beginning of the semester.  But despite all that, we still had people visiting and looking at our page.



 Page Likes
At first we had a hard time getting to at least 30 likes; we invited family, friends we already knew at school and other college age acquaintances, but again due to the highly specific targeted audience it was slow going getting page likes.  We didn't expect a whole lot of instant feedback, but we're slowly building more interest in what we're doing and gaining followers. 






 Reach
Despite not having a lot of interaction on our page, we actually had a decent reach when we posted.  The most we reached for a post was towards the middle of April which was our last post; we reached 17 people, more than half of the amount of page likes that we have so that was interesting to see.  By the end of the semester we had reached about 75 people total.



 Visits
We didn't have that many visits, and I think that the combination of not having a lot of followers and having breakfast only twice a month and trying to reach Dixie State University students specifically made for a lot less engagement on our page.  I also didn't run an ad, even though I made one I didn't actually publish it, so it would be interesting to see if running that ad for even a month would change some of those statistics, I know it definitely wouldn't hurt.





People
It was really interesting to see the people who were interested in our page because it is so geared towards college age students.  The majority of our fans were between 18-24 which is what we were targeting as an age group, but then our other age groups were older individuals, mostly parents and family friends.  We had more women overall who were fans and liked our page, and most of our fans were from Utah which was not surprising since we were focusing on Dixie State students and most of the students in this class who liked our page are from Utah.  The other individuals from other states were mostly friends we knew with the exception of the lady from Oklahoma, we have no idea who she is so apparently our page is catching the attention of a handful of people outside of the state of Utah.






 


 

 Posts
We posted through the status option, posting a picture of the menu and the date and time, then if people were interested we would text or message them the address if they committed to coming.  We would also try to post pictures of the food when we could, and recipes, but as I confessed earlier I was not as diligent about that as I should have been or needed to be.  But we managed to post a few days prior to the day we were serving breakfast in order to give people a heads up that it was approaching.




In setting up this page for this class it made me more aware of the reach that is possible with social media; word of mouth and texting were helpful, but combining it with Facebook and Instagram increased the number of people we were able to connect with and made it possible for us to meet new people.  We're going to keep the page going through the summer, posting pictures and recipes of new foods that we attempt or try in order to hopefully keep people interested and then resume breakfasts in the fall.  Even though it wasn't wildly popular first thing out of the gate, we were encouraged that every time we hosted a breakfast we always had someone join us, and we're hoping with continued networking in the coming semesters that we will be able to meet and feed many more people during our time at Dixie State University.